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ProForce Australia

The Largest and Most Powerful Sales and Sales Leadership Network in Australian History
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New South Wales, Australia
51-200 employees
2004

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Company Description

ProForce Australia is a specialist sales recruitment and development firm that has been building high performing sales teams and accelerating careers for more than two decades. Founded in 2005 and headquartered in North Sydney, the company focuses on three integrated divisions: Graduate Sales Recruitment, Executive Sales Recruitment, and Sales Training and Development. ProForce pioneered a rigorous graduate assessment model in which only a small percentage of candidates progress, ensuring clients access high potential talent with the mindset and aptitude to succeed in commercial roles. After placement, graduates and emerging sales professionals return for structured training modules across the first 12 months to embed proven, practical sales techniques, a methodology originally shaped with input from senior industry leaders and refined over years of delivery. This end to end approach has helped more than 15,000 university graduates launch sales careers and enabled over 2,400 clients across eight vertical markets to strengthen their revenue engines. Through its ProGradian network, ProForce has cultivated one of Australias largest communities of sales professionals and leaders, supported by events, case studies, and awards that showcase real outcomes and career progression from BDR and account executive through to sales leadership and GM roles. The firm partners with startups, scale ups, and multinationals alike, with client logos spanning technology, financial services, media, travel, and consumer goods. Its executive practice, ProExec, connects organisations with proven, revenue driving individual contributors and sales leaders, while the training arm delivers short courses and masterclasses that build confidence, consistency, and commercial impact. ProForces long term philosophy aligns client growth with candidate development, combining selective assessment, targeted hiring, and ongoing enablement to deliver sales talent done right.

Services

Permanent Recruitment
Executive Search & Interim Management

Service Delivery Models

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Specialization

Industry Focus

TechnologyFinancial Services

Profile Expertise

Sales & Business DevelopmentSenior ExecutivesTechnology & Digital

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