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Company Description
Embark Group is a UK based wealth technology provider that delivers white label platform and trade execution solutions to financial institutions, adviser firms, corporates, and fintechs. As at December 2025 it administers GBP 42.9bn in assets across 466,186 individual accounts for 310,054 customers, and in January 2026 its financial strength was rated A Superior by AKG. Since January 2022 the business has been part of Lloyds Banking Group, giving it the scale and stability of the UKs largest retail bank while retaining Embarks digital agility. Its proposition centers on configurable platform technology built on FNZ infrastructure with a proprietary front end, offered as Platform as a Service to reduce time to market and regulatory burden for partners. The white label model lets brands control the client experience and retain revenue while Embark owns the platform and product permissions and provides first class service through sales, operations, and technical teams. Core capabilities include adviser and client portals, API first integrations, and custody, together with tax wrappers such as SIPP and Junior SIPP, Stocks and Shares ISA and Junior ISA, and General Investment Accounts, plus bonds and model portfolio solutions. Stocktrade, Embarks execution only stockbroking service, enables equity trading across UK, European, and North American markets to complement platform propositions. The firm invests more than GBP 150m in technology to keep pace with regulatory change and security expectations, and applies a technology plus people approach to solution design so that partners can enhance digital journeys, integrate with existing systems, and drive operational efficiency. Case studies highlight delivery for well known institutions including Lloyds Banking Group, Scottish Widows, and LV, with rapid deployment achieved through an out of the box user interface and comprehensive APIs.
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