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Company Description
Founded in 2004, Further Afield is a London based specialist in recruiting research respondents and hard to reach audiences for insight driven projects. The company focuses on connecting agencies and brands with exactly the right people to speak to, whether they are consumers, niche B2B profiles, or senior decision makers. From cabbies to captains of industry, the team has tracked down every imaginable type of person, and clients consistently highlight the high standard of recruitment, the ability to meet tough targets, and reliable delivery under challenging timings. Further Afield begins every engagement by getting to the heart of the brief, taking time to understand the specific objectives and nuances of the study so that screening, validation, and scheduling align tightly with the outcomes researchers need. Its approach blends hands on expertise with targeted online advertising to reach more than 3 billion fresh respondents quickly and cost effectively, ensuring speed without losing sight of relevance and suitability. Directors remain closely involved in day to day operations, bringing senior oversight to feasibility assessments, sourcing strategy, and quality control throughout the fieldwork cycle. The firm has built strong and lasting relationships with advertising agencies, market and social research houses, design consultancies, independents, and corporate insight teams across a wide range of sectors, and it supports qualitative and quantitative engagements from initial scoping through to show management and respondent care. Whether the brief calls for niche professionals, general population samples, or high level business leaders, Further Afield adapts outreach and messaging to resonate with the audiences that matter, combining clear communication with responsive project management. By running focused, data informed ad campaigns and rigorous screening, the company delivers fast, affordable, and effective respondent recruitment that helps clients move from questions to credible answers with confidence.
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Industry Focus
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