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CastaSugar

Your entry to the real world
0.0 (0)
Australia, Australia
1 employees
2008

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Company Description

CastaSugar is an Australian reality casting platform and community that connects producers, casting directors and TV networks with large, opt in pools of everyday Australians ready to appear on screen. Founded in 2008 and based in Victoria, the company operates a self service database and outreach engine that makes it fast to find and activate applicants for unscripted television, documentaries and factual entertainment. Members join free, create profiles, and subscribe to targeted casting alerts that match their interests and demographics, while production teams use CastaBlasta to pinpoint audiences and prompt applications from a pre qualified community of more than 120,000 people across Australia. The platform has supported high profile series on networks 7, 9, 10 and Foxtel, and has been used by leading production companies and casting agents to source participants for hits such as MasterChef, Big Brother, The Block and The Bachelorette, alongside game shows like Millionaire Hot Seat and social science or health and wellness formats. By centralising consent based data and communication, CastaSugar reduces the time it takes to go from brief to a strong inbox of relevant applications, helping teams that would otherwise spend weeks building lists and outreach campaigns. Campaigns can be launched immediately for tightly defined cohorts, with messaging tailored to families, couples, housemates, workplace teams or niche interest groups, and the workflow channels interested people into simple application forms for review. CastaSugar underpins this process with clear consent and a published privacy policy, and only contacts members about relevant shows. Based in Elwood, VIC, it serves productions nationwide, from Sydney and Melbourne to regional centers. Whether a project needs multigenerational families for a health and wellbeing series, food focused documentaries, or jury style social experiments, the platform can rapidly source diverse, camera ready participants and collect the information producers need to schedule auditions and shoots. For urgent timelines, targeted blasts deliver a surge of suitable applicants within hours, keeping schedules on track and budgets under control.

Services

Direct Sourcing & Payrolling/EOR
SOW/Projects

Service Delivery Models

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Specialization

Industry Focus

ArtsCulture & Entertainment

Profile Expertise

Generalist - white collar professionalsGeneralist - blue collar professionals

Who we worked with

No featured clients provided

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FAQ

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