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Company Description
Pupal is a Sydney-based strategic HR consultancy purpose-built for startups and scaling teams, with a strong track record in highly regulated, high-growth environments including FinTech, InsurTech, PropTech, Professional and Financial Services, Insurance and Technology. The firm partners with founders, investors and leadership teams to strengthen culture, attract and retain talent, and build scalable people foundations that improve performance and compliance. Its service model is structured around six complementary pillars: Pupal Attract focuses on employer branding and EVP development, talent acquisition marketing, recruitment campaigns, and end-to-end candidate and employee experience; Pupal Talent delivers market-informed hiring strategies, full lifecycle recruitment, workforce planning and talent mapping to ensure the right people are hired at the right time; Pupal Develop designs learning pathways, tailored skills programs, corporate, sales and customer service inductions, bespoke e-learning, and performance and KPI frameworks to lift capability and drive progression; Pupal Engage improves engagement and retention via surveys, culture-building workshops, recognition programs, feedback mechanisms and workplace initiatives; Pupal Partner provides outsourced HR on a retainer to streamline operations and ensure compliance across contract management, onboarding and offboarding, compensation and benefits, policy development, performance frameworks, and HR analytics and reporting; and Pupal Flex offers project-based, flexible support that adapts to evolving business needs. The consultancy’s approach is tailored, collaborative and integrity-led, embedding as an extension of the client’s team to deliver practical, people-first solutions with long-term impact. Founder Gemma Mulready is recognised as one of Australia’s Top 40 Innovative HR Executives and is a trusted C-suite advisor who has helped clients achieve AFR BOSS Best Places to Work, Employer of Choice and Great Place to Work certifications, and contributes at industry forums including the HRD Australia National HR Summit and HR Tech Summit. Pupal blends startup agility with corporate-grade rigor to create healthy, high-performing workplaces that scale with confidence.
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