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MC Squared

Built to bill. Built to lead. Built to last
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South Australia, Australia
2017

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Company Description

MC Squared is a specialist high performance coaching and training company founded in 2017 by executive coach and recruitment leader Matthew Cossens. The firm partners with founders, recruiters, and senior leaders to turn potential into consistently repeatable results by aligning identity, systems, and disciplined execution. Drawing on nearly two decades inside competitive recruitment markets, including 10+ years as a million dollar biller, leading award winning teams at Aurec Group, and contributing to Aurec’s acquisition by Randstad Australia, Cossens brings real world operating experience to every engagement. Across his career he has coached 197+ professionals, led teams that scaled to 131M+ in revenue, contributed to a 37M exit, and achieved a personal best of 1.73M in annual billings. MC Squared delivers executive coaching for ASX200 leaders and private business owners, high performance programs for elite producers, and practical sales and recruitment training delivered both in person and remotely. The methodology centers on four pillars systems, sales, leadership, and discipline supported by operating rhythms, scorecards, language, and standards designed to hold under pressure. Engagements range from one to one coaching and advisory to group workshops, keynotes, and corporate intensives. As a Wim Hof Method certified instructor, Cossens also incorporates breathwork and ice bath sessions for teams seeking to improve focus, stress response, and resilience, complementing commercial capability with mental clarity and recovery. Executives and companies choose MC Squared when they want clarity of direction, disciplined execution, external accountability, and a partner willing to get in the trenches to help open new accounts, win retained work, and raise the average across the business. The emphasis is on execution over noise, building long term capability by protecting time, sharpening talent, and applying intensity where it compounds. Results include stronger pipelines, cleaner decision making, tighter cadences, and cultures where excellence is a daily operating standard. MC Squared has delivered programs and events for industry bodies including the Recruitment, Consulting and Staffing Association in Australia and the Employment and Recruitment Federation in Ireland, reflecting a reputation built on performance, not hype.

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Total Talent Management

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Professional ServicesEducation & Training

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Sales & Business DevelopmentHuman ResourcesSenior Executives

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