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SBG Smart Business Group

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0.0 (0)
Germany, Germany
2-10 employees
2021

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Company Description

SBG Smart Business Group GmbH is a Berlin based firm that combines recruiting, promotion staffing, and tailored employee training to help brands and retailers grow sales and customer experience. Founded in 2021 and led by CEO Ina Merten, the company leverages more than three decades of hands on retail and sales expertise to deliver practical, results oriented solutions across beauty, fashion, luxury and related consumer sectors, with additional training experience in pharma. Its recruitment practice focuses on retail and sales roles, sourcing store managers, sales associates, beauty advisors, and field staff through an actively nurtured talent network and AI supported search that screens for skills and qualifications while speeding shortlists. For event and in store activation needs, SBG provides experienced promoters and sales talents for product launches, trade fairs, and shopfloor selling, drawing on a large pool of vetted professionals and, when needed, industry specific training prior to deployment. The company also designs and delivers modular training programs covering sales excellence, product knowledge, coaching, and team enablement; its trainers hold recognized credentials such as business trainer, coach, Scrum Master, and Insights MDI advisor. Clients and brand references span premium and luxury names including ARTDECO, Augustinus Bader, Diptyque, Byredo, Susanne Kaufmann, Rigby & Peller, Prima Donna, Graf von Faber Castell, Biossance, Galeries Lafayette, Laura Mercier, Bareminerals, Shiseido, Cle de Peau, Breuninger, KaDeWe Group, Muller, and DM, while training engagements include Shiseido, Johnson & Johnson, Janssen Cilag, Ioniqskin, Douglas, and Annayake. SBG differentiates through its deep retail domain knowledge, always on active sourcing across email, social and messaging channels, and the ability to combine staffing with upskilling so teams ramp quickly and perform consistently. Whether clients need permanent hires, temporary promotional teams, or targeted training to elevate performance, SBG provides a single partner to design, source, and deliver measurable outcomes.

Services

Permanent Recruitment
Temporary Staffing

Service Delivery Models

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Specialization

Industry Focus

Retail & Consumer GoodsHealthcare & Life Sciences

Profile Expertise

Sales & Business DevelopmentHospitality & RetailMarketing & Creative

Who we worked with

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