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Company Description
Latitude is a strategy consulting firm that helps enterprises grow revenue and profit while building commercial capability. Since 2002, the team has advised more than 250 organizations, with the majority in the mid market, across technology, financial services, media, healthcare, manufacturing, construction, education, leisure, and consumer sectors. Its approach blends scientific rigor with performance coaching: consultants dig into markets, customers, competitors, and economics to challenge assumptions and validate business cases, then work with leadership and front line teams to turn insight into execution. Core service lines include Growth, Profit Improvement, and Capability Development. Growth assignments span planning workshops, business plan development, proposition development and testing, and business case testing; example work includes validating features, pricing, and target customers for a rugged mobile device for construction workers. Profit Improvement covers market reviews to size realistic headroom, profitability reviews to understand customer and product margin dynamics, competitor analysis to map threats and advantages, and strategy development and strategic reviews. Capability Development focuses on coaching and training, from upskilling leadership to improving analytical and consulting skills inside client teams. Latitude regularly supports investors and boards with commercial due diligence, revenue and margin forecasting, and go to market strategy, offering clear, evidence based recommendations. Recognized clients include Sky Sports, Universal Studios, L Oreal, Barclays, Marks & Spencer, Direct Line Group, NHS, JCB, Travis Perkins, Northgate Vehicle Hire, and Avis, alongside numerous software, telecoms, and professional services companies. Testimonials point to incisive analysis, pragmatic recommendations, and measurable outcomes, such as sharpening propositions, clarifying target markets, and securing significant funding uplifts. The firm publishes practical insights on topics like KPIs, competitive analysis, churn, and AI as a problem solving partner, reflecting a commitment to critical thinking and applied analytics. Every engagement is led by a seasoned senior team that stays hands on from problem definition through delivery, ensuring decisions are grounded in facts and execution is supported through coaching and training.
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