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Company Description
Based in Lansing, Michigan, Gravity Works Design + Development designs, builds, and tests hardworking websites and apps that help good people accomplish great things. The team puts people above process and grounds decisions in evidence, listening to the market, end users, and client stakeholders to solve real problems with research-driven UX and modern web development. Their cross-functional specialists in strategy, design, front-end and back-end development, and project management partner with organizations across public sector, utilities, higher education, nonprofit media, and business to deliver accessible, responsive, and scalable digital platforms. Notable engagements include guiding the Michigan Farm Bureau Family of Companies through a multi-phase digital transformation and unified brand experience; reimagining rider tools for the Ann Arbor Area Transportation Authoritys TheRide to make trip planning, pass purchases, and real-time information intuitive; modernizing customer communication and service tools for the Lansing Board of Water & Light; and strengthening Bridge Michigans publishing platform to deepen audience engagement. Gravity Works process spans discovery and content strategy, information architecture, iterative design concepts, responsive implementation, CMS development, and ongoing support. They validate key UX assumptions through methods such as card sorting, reverse card sorting, first-click testing, and large-scale audience surveys, ensuring navigation, content, and tools align with real user behavior. The team emphasizes craftsmanship, authenticity, and long-term partnership, creating custom solutions rather than templates and providing editors with flexible CMS tools, taxonomy and tagging systems, and content components that enhance discoverability and SEO. They specialize in modern web technologies including Drupal, prioritize accessibility and performance, and tailor work plans to align with organizational milestones, delivering in phases to build momentum. Beyond launch, they remain engaged to measure outcomes and iterate, helping clients simplify, connect, and succeed online while strengthening brands and bottom lines through thoughtful, evidence-based digital solutions.
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