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Company Description
BASTA (Project Basta) is a mission-driven organization dedicated to closing the employment gap for first-generation college students and changing the face of workforce leadership by connecting overlooked talent to meaningful early-career opportunities. Through a portfolio of programs and tools that blend human support with technology, BASTA equips students to navigate the job market and enables employers, universities, and nonprofits to scale equitable outcomes. Its Discovery program offers a scalable, structured career-readiness experience that combines assessments, live workshops, and practical tools; a recent rollout at Brooklyn College demonstrated how Discovery can extend career services capacity and drive student engagement well beyond expectations. Seekr, BASTA’s AI-driven career navigation platform, is built on one of the richest datasets of first-gen career journeys, delivering precision matching and a clear, actionable path from exploration to employment; it is now used on 300+ campuses across 45 states. The BASTA Fellowship complements these solutions with cohort-based preparation, coaching, and social-capital building to help students convert potential into offers, contributing to aggregate starting salaries for BASTA Fellows that have surpassed $41,293,538. Employers partner with BASTA to build top-performing workforces by accessing vetted, prepared candidates across functions, supported by data-driven insights, structured selection support, and inclusive hiring practices. Universities and nonprofit partners leverage BASTA to streamline diagnostics, deliver targeted programming at scale, and focus scarce staff time on high-impact, personalized guidance. Partners such as Bloomberg and higher education leaders cite BASTA’s organized execution, passion for student success, and rigorous, data-informed approach. As AI reshapes hiring, BASTA is building the infrastructure that transforms how first-gen talent enter and advance in the workforce, pairing community, technology, and employer partnerships to create access at scale and convert it into lasting, equitable career outcomes.
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