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Company Description
Reach is a UK based field sales and retail activation agency that helps the worlds biggest consumer brands win in store and on the shelf. Founded in 1975 and rebranded from Aspen to Reach in 2004, the company has built deep roots in retail execution and sustainable growth strategies for FMCG and adjacent categories. Since 2017, Reach has been part of Acosta, one of the leading global field sales companies, giving clients in the UK and Europe access to scale, investment and a global product team that spans from Silicon Valley to Surrey, including a strategic partnership with Microsoft. Reach positions itself as a complete solution provider, co creating commercial strategies and executing them end to end through an omnichannel model powered by proprietary software, live data, and analytics. Its Sales Force of the Future blends people, data, tech and AI to deliver instructive direction and certified actions, predict and prevent issues, and improve ROI via targeted, insight led store interventions. Trusted by brands such as Heineken, Red Bull, Nestle, Kraft Heinz, Dr. Oetker and others, the agency is known for agile, data driven field operations, robust back office analytics, and measurable shop floor improvements. From health and beauty to food and beverage and consumer tech, Reach optimizes performance across major retail channels and seasonal peaks, aligning execution with real time demand signals and precision planning. The company culture is talent obsessed and award winning, with strong development pathways and high retention that sustain consistent service quality at scale. By integrating quickly with client systems, closing the loop between field intelligence and product innovation, and relentlessly iterating on process and technology, Reach delivers performance sales in every channel and keeps brands at the forefront of the consumers mind.
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