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Company Description
WHAT BOX CREATIVE is a boutique, private hospitality recruiting firm that partners with hotel owners and operators through clienttoclient referral only, delivering senior leadership and professional talent through a rigorously proactive search model. Founded and led by President Tim Anctil, a transformational hotel leader with 17 years of operating experience across seven cities, six property openings, and four TripAdvisor #1 rankings, the firm brings a practitioners eye to talent evaluation and cultural fit. Rejecting passive posting and good enough hiring, WHAT BOX CREATIVE deliberately maps markets, nurtures relationships, and approaches highcaliber, often passive candidates who embody brand ethos, proven capability, relevant qualifications, and genuine passion for hospitality and growth. Tims track record includes assembling or reorganizing executive teams for noted properties such as Colony Palms Hotel, Hotel Le Bleu Brooklyn, Ace Hotel Palm Springs, Ace Hotel Chicago, Ace Hotel Downtown Los Angeles, Maison de la Luz in New Orleans, Ace Hotel Kyoto, and Ace Hotel Brooklyn, as well as contributing to openings and rebrands including Hotel Zoso/Hard Rock Palm Springs and Revere Hotel Boston. Engagements are structured to client needs, from Classic Plusan efficient, percentageofbase fee search centered on one priority role with one to two secondary positions and an agreed project termto Blitz, a threemonth, highintensity program covering all open priority roles with continuous delivery of prescreened, qualified candidates sourced via targeted outreach and referral, with flexible cancellation terms addressed during project discussions. Complementary advisory support is available through project management, operational consulting, and corporate strategy sessions, enabling clients to align hiring with brand ethos and operational priorities. Operating at the point where overstretched HR teams meet acute talent demand, WHAT BOX CREATIVE separates essential recruitment from administrative burden, helping hospitality organizations build leadership benches that endure and elevate service, brand, and culture over the long term.
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