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Company Description
Founded in 1998, SFMCON (Sørensen Freelance Management ApS.) is an independent management consultancy based in Copenhagen and operating internationally, led by experienced consultant Søren H. Sørensen. The firm helps mobility scheme stakeholders across public transport authorities, operators, and private shared mobility providers to plan, specify, implement, and operate smart ticketing and Mobility as a Service (MaaS) solutions. SFMCON’s smart ticketing consulting covers strategy definition, business case development, risk management, and the specification of systems and processes, including choices between smart cards and cloud- or account-based media and decisions on in-house operations versus outsourcing. Through program management engagements, SFMCON can steer entire programs or targeted phases, delivering implementation planning, test and acceptance management, change management across the organization, customer education, and installation, training, and roll-out strategies—whether pilot, big bang, or phased—while focusing on risk reduction and recovery of at-risk projects. Its smart mobility and MaaS consulting guides clients in integrating public and private shared modes to enable seamless A-to-B travel, reduce reliance on private cars, lower carbon footprints, and relieve congestion; the firm also offers inspiration sessions, workshops, and hands-on demonstrations in Copenhagen. Drawing on cross-industry experience in airlines communications and payments (credit card ecosystems), SFMCON applies lessons from the airline sector’s migration to e-ticketing to promote interoperability, standardization, and user-centric design in public transport. The consultancy closely tracks European policy and standards—including MMTIS, National Access Points, NeTEx, and SIRI—to ensure clients’ data and platforms are open, compliant, and future-proof for broader MaaS integration. Vendor-neutral and outcome-focused, SFMCON aligns technology choices, operating models, and stakeholder governance to deliver resilient, scalable, and customer-friendly smart ticketing and mobility services.
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