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Newlin Associates, LLC

Your Trusted Advisor for Senior Executive Recruiting in the Wine Industry
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California, United States
11-50 employees

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Company Description

Newlin Associates, LLC is a Napa-based, executive-only recruiting firm dedicated exclusively to the wine industry, serving wineries, vineyard management companies, luxury wine brands, and related organizations as a trusted advisor rather than a transactional recruiter. With 200+ closed placements over more than 20 years, the firm focuses on CEO, President, and GM roles and their direct reports across wholesale sales, hospitality and DTC, marketing, finance, winemaking and production, vineyard management, and HR. Its proprietary approach centers on Performance-Based Hiring, defining Year 1 core accomplishments and measurable outcomes so clients hire for success at the anniversary date, not just the start date. Newlin Associates complements rigorous job scoping with scientifically validated personality and behavioral assessments to ensure Job Fit, Culture Fit, and Motivation Fit, aligning leadership capabilities with organizational dynamics and long-term career drivers. The firm’s high-touch process includes deep stakeholder discovery, creation of a Performance Success Profile, targeted research and sourcing to attract A-level talent, meticulous candidate previews, structured interviews, comprehensive background and reference validation, and candid, consultative communication that keeps hiring teams aligned and candidates engaged. By proactively addressing what top performers value—clarity on first-year challenges and multi-year growth potential—Newlin Associates consistently engages leaders who are otherwise too busy or selective to enter traditional processes. Clients and candidates cite the firm’s thoroughness, professionalism, and ongoing post-hire support, noting that placements are not only capable but culturally resonant and motivated to deliver results. From confidential leadership transitions to critical growth hires, Newlin Associates helps wine businesses reduce the cost and disruption of failed searches, elevate hiring decisions with evidence and insight, and build durable leadership teams that can navigate evolving market realities while preserving brand integrity and operational excellence.

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