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Company Description
NewBizz B.V. is a Netherlands-based management consulting and business development firm founded by broadcast and sports industry professional Leonard Ariens, known for helping organizations turn innovative ideas into practical, revenue-generating initiatives across sports, media, technology, and education. Acting as a strategic partner and project lead, NewBizz supports clients with market validation, go-to-market planning, partnerships, and implementation, evidenced by its long-standing Gold Preferred Partnership with Ross Video for broadcast and in-venue fan engagement solutions in the sports and entertainment market. The firm combines sector knowledge with hands-on delivery, from designing and running digital-first outbound sales campaigns through the LeadGen Crew to building engaging fan and customer experiences such as personalized video concepts via AthleteFC. In education and workforce upskilling, NewBizz co-develops and delivers tailor-made AI training programs for schools and teachers, including basic and advanced modules on prompting and applied use of tools like ChatGPT for the VO Campus in Nijmegen, and contributes to the Amsterdam University of Applied Sciences’ Minor in Esports. The company applies gaming and gamification to learning and wellbeing through initiatives like the Interactive X-Wall and the GamechangerZ collective, helping institutions and brands leverage esports and game-based experiences to achieve strategic outcomes. Its technology-oriented track record includes Social XR market validation for TNO, exploring applications that merge VR/AR/MR with communications platforms across IT, media, healthcare, and mobility. Whether shaping propositions with partners, validating new markets, or executing project-based rollouts, NewBizz brings a pragmatic, network-driven approach that blends content, technology, and commercial strategy so clients can accelerate growth, enhance engagement, and adopt emerging tech with confidence while maintaining a clear focus on measurable results.
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