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Youth Marketing Connection

Were Gen-Z + Millennial expertsamplifying and propelling todays most relevant & exciting brands.
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District of Columbia, United States
51-200 employees

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Company Description

Youth Marketing Connection (YMC) is a specialist youth marketing agency focused on Gen-Z and Millennials, helping todays most relevant brands engage, activate, and grow with the next generation for over 20 years. Youth is all they do: leveraging proprietary, youth-driven research, market intelligence, and a nuanced understanding of culture, trends, campus life, and community hotspots, YMC designs brand experiences that convert attention into measurable outcomes. Their integrated service mix spans digital marketingwebsite design and development, SEO, content and copy, social media marketing and advertising, social listening and analytics, email, video production, and data reportingpaired with on-campus marketing and experiential programs that bring brands to life where students naturally gather. YMC executes campaigns across more than 500 colleges and universities, underpinned by relationships with over 1,000 institutions in the US, Canada, and the UK, and a network of 250,000 students plus 50,000 young adult influencers who provide authentic access and user-generated content. On campus, YMC activates in rec and wellness centers, intramural sports, Greek life, student housing, clubs, and major events through sampling, pop-ups, sponsorships, and ambassador programs; in retail, they support stores and priority markets with street teams, market and in-store events, grand openings, and lifestyle partnerships, delivering turnkey strategy, promotion, production, execution, talent management, media relations, and reporting. The agencys case work includes Google Gemini and Google Search campus activations, Maybellines NYC Marathon pop-up, CeraVe experiential pop-ups, eos Holiday Express, C�eds roadshow tour, Adidass #OwnTheCampus college program, and Timberlands market retail support. Whether driving digital performance or physical-world engagement, YMC aligns youth insights with client business goals to attract, convert, and retain young audiences, boost store traffic, and scale brand advocacy. Operating as a remote-first team with a Washington, DC mailing address, YMC partners across technology, consumer goods, apparel, beauty, and more to translate youth culture into sustainable growth.

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