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Company Description
Workflow is a people operations and recruiting advisory firm and learning community that helps early-stage technology startups build a world-class People and Talent function from the start. Serving founders, COOs, and People leaders, the firm blends hands-on consulting, cohort-based courses, and an active alumni network to translate modern hiring principles into repeatable, scalable practices. Its flagship programsthe Startup Recruiting Bootcamp and the HireEd Acceleratordeliver a structured, multi-week curriculum that covers planning the hiring strategy, authentic employer branding, out-of-the-box sourcing, job descriptions that work, interviewer training, selection design anchored in skills, motivation, trajectory, and fit, a stellar candidate experience, and the critical recruiterhiring manager partnership. Participants get live instruction, interactive case studies, office hours, reunions, power hours, alumni-only forums, and lifetime access to materials and tools. Workflow also runs the Inclusion At Work Accelerator, a startup-specific DEI program combining live workshops, deep dives, and direct coaching to build sustainable roadmaps, develop advocates, and embed resilience and equity into day-to-day operations. The team has trained leaders at high-growth companies including Loom, Superhuman, Lucid, Squarespace, Netlify, Figma, Gatsby, Webflow, Change, and Outschool, among hundreds more. Founded by Jen (Kim) Serenaformer Head of People at Lever and now a venture partner and executive coachWorkflow is known for analysis, rigor, and thoughtfulness, offering actionable frameworks that revamp job descriptions, interviews, and selection, upgrade employer branding, connect leaders to mentors, and accelerate internal resource building. While consulting capacity can be limited, Workflow facilitates referrals to a trusted network and invites teams to join upcoming cohorts. Grounded in a belief that collaboration and inclusion outperform legacy workforce models based on control and grind, Workflow equips startups to avoid common pitfalls, operationalize great hiring early, and build durable, high-performing, and inclusive teams.
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