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weLike

weLike to connect
0.0 (0)
Germany, Germany
2-10 employees

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Company Description

weLike GmbH is a creator and brand agency that operates at the intersection of artists, influencers, and companies, uniting creators, communities, and brands through authentic storytelling and measurable campaign outcomes. Built by founders Frank Otto, Björn Mathes, and Luke Mathes with deep roots in media, entertainment, and communications, the agency is structured around two complementary pillars: weLike CONNECT and weLike INDIVIDUAL. Through CONNECT, weLike serves brands by identifying high-affinity creator communities with above-average engagement using AI-supported tools, curating tailored creator pools, and managing campaigns end-to-end—from briefing and narrative development to multi-channel orchestration, contracting, and post-campaign reporting. The team is adept at scaling parallel collaborations across platforms to maximize reach and create multiple brand touchpoints. Through INDIVIDUAL, the agency represents creators directly, consolidating inbound cooperation requests, negotiating terms, shaping strategic positioning, and handling full operational execution so creators can focus on content. Extending its capabilities, weLike MUSIC places songs in native creator content on platforms such as TikTok and Instagram, crafting bespoke concepts, sourcing suitable creators, coordinating outreach, and running full implementation and performance evaluation. weLike’s philosophy centers on people and the power of identification: it views reach as a function of trust and resonance between creators and their audiences, translating that equity into effective product and brand communication for partners. The roster showcases diverse talent—from entrepreneurs and models like Karlin Obiango to musicians such as Alexander Knappe, outdoor author Markus Sämmer, and travel creators The Travel Tellers—while the client portfolio includes consumer and lifestyle brands such as Thule, FerryHouse, and others. Whether advising on storytelling, managing complex creator activations, or championing talent growth, weLike blends strategic rigor with creative empathy to deliver content with personality and partnerships that endure.

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MediaMarketing & Communications

Profile Expertise

Marketing & CreativeTechnology & DigitalSales & Business Development

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