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Company Description
Waede Consult ApS is a Copenhagen based people and talent advisory led by Bettina Waede that helps organizations attract, select, develop, and retain high performing employees through a pragmatic, strengths based approach. Combining executive search know how with hands on HR and People & Culture leadership experience, the firm partners with boards, executives, and HR teams to define roles, map the talent market, assess cultural fit, and build capability around modern leadership and generational dynamics. Waede Consult delivers support across the full employee journey, from identifying and hiring permanent specialists and leaders to implementing talent management practices that lift engagement, productivity, and retention. The methodology blends evidence informed psychology and practical tools such as talent profiling to surface an individuals top strengths, blind spots, and hidden resources, then aligns these insights with day to day tasks, growth plans, and team composition. Clients engage the firm for discreet executive and senior specialist searches, end to end selection for permanent roles, and advisory projects that include manager enablement, high impact MUS conversations, keynote speaking, and workshops on leading Gen Y and Gen Z. With a track record across professional services, legal, consulting, and technology scale ups, Waede Consult focuses on creating measurable outcomes: better hiring decisions, faster time to productivity, stronger collaboration, and higher well being under pressure. Typical engagements follow a clear process encompassing discovery and success profiling, targeted sourcing and assessment, shortlisting and offer support, and onboarding checkpoints, while advisory work starts with diagnostics and results in tailored programs and one to one coaching. The firm emphasizes candidate experience, bias aware selection, and data informed decision making so leaders can unlock potential and build resilient, performance oriented cultures that are fit for the future of work.
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