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vroeg®

Welcome to the SH Academy!
0.0 (0)
North Holland, Netherlands
11-50 employees

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Company Description

Staff House Academy is a learning and development initiative launched by Daan and Anique to elevate service standards and professional growth across the Staff House Amsterdam hospitality group. Built for teams working in lively venues such as Mata Hari, Cafe Verlan, and Lagerwal, the Academy delivers structured training programs, hands-on workshops, and networking opportunities that help staff gain confidence, improve guest experience, and advance their careers. The curriculum emphasizes practical hospitality excellence, with sessions covering service etiquette, classic cocktails, wine practicality, and category immersions such as oysters, wine, and spirits. Programming is organized through an accessible agenda and registration flow that encourages participants to create an account, select preferred trainings, and receive confirmations by email, while clear on-the-day guidance ensures attendees check in with trainers to support certification and future progression. The Academy highlights community and collaboration, bringing together top trainers, brand ambassadors, and suppliers, and showcasing projects and brand partnerships, including Lagerwal x Laproaigh, Lagerwal x B2C Events, and St Germain x Verlan. Every training hour is compensated like a regular shift, reinforcing the Academy’s commitment to staff well-being and development. The initiative is designed to boost venue performance through consistent, high-quality service, giving team members new techniques, ideas, and insights to take back to their workplaces. By combining hospitality craft, customer-centric service, and career pathway support, Staff House Academy strengthens recruitment, retention, and progression within a competitive market, while providing a central hub where colleagues from across venues can network, learn, and celebrate achievements together. Based in Amsterdam and open to staff across the group, the Academy embodies a continuous improvement culture that makes great service replicable, memorable, and scalable across all participating venues.

Services

Permanent Recruitment
Temporary Staffing

Service Delivery Models

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Specialization

Industry Focus

Hospitality & TourismEducation & Training

Profile Expertise

Hospitality & RetailGeneralist - blue collar professionalsGeneralist - white collar professionals

Who we worked with

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