Unravel Behavior - client reviews and company overview

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Company Description

Unravel Behavior is a Dutch behavioral science and neuromarketing consultancy that helps governments and organizations translate academic psychology into effective, measurable behavior change. From its base in Utrecht, the team partners with ministries, municipalities, public bodies and consumer brands to design, test, and scale interventions that nudge safer, healthier and more sustainable choices, improve communications, and lift digital conversion. Their services span research and advice, effect measurement of behavioral change, communication strategy, e‑commerce and UX optimization, and training programs including the intensive Behavior Bootcamp and on‑site inspiration sessions. Operating across domains such as digital security, education, finance, oversight and safety, happiness and motivation, sustainability, traffic and mobility, and health, Unravel Behavior blends creativity with evidence through observation studies, interviews, literature reviews, A/B testing and analytics. Recognized as an FD Gazelle in 2020, 2021, 2022, 2023 and 2024 and as “Award winning: Data & Insights Bureau van het jaar,” the consultancy has delivered outcomes like lower energy consumption via nudges, viral mobility campaigns that reduced traffic during closures, higher donor engagement, 26% conversion uplift for commerce clients, and 54% more retail turnover through brain‑friendly design. Clients include municipalities such as Nijmegen and Capelle aan den IJssel, Rijkswaterstaat, Alzheimer Nederland, Hallmark, Dille & Kamille, CoolSafety, Unigarant and others. Beyond project delivery, Unravel equips client teams to become behavior‑savvy through webinars and tailored inspiration sessions, ensuring solutions are adopted and sustained long after implementation. Led by Managing Director Diede, the consultancy is known for fast, practical recommendations distilled into clear reports, visuals and playbooks that teams can apply immediately. Whether the goal is improving public compliance, enhancing citizen experience, optimizing online journeys or launching products with greater impact, Unravel Behavior guides partners from underbuik to onderbouwd—turning insights from the unconscious drivers of human behavior into real‑world results.