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Company Description
United Playgrounds is a group of entrepreneurial agencies that partners with forward-thinking brands to help them break new ground by uniting strategy, creativity, data, and technology into one integrated offering. Headquartered in Amsterdam with a broader footprint across the Netherlands, Belgium, Spain, and the UK, the collective combines boutique precision with the scale and synergy of a group to transform ambition into achievement. Its service model spans five interconnected capabilities—Strategy, Creative, Experiences, Technology, and Growth—covering business and brand strategy, market and customer insights, positioning, eCommerce strategies, and growth roadmaps; insight-led big ideas, omnichannel campaigns, and social creation; digital engagement, brand activations, sports sponsorship activation, and hybrid events with digital tooling; platforms and app development, marketing automation, eCommerce, and innovation with AI; and performance-led growth through digital transformation, data and analytics, full-funnel marketing, programmatic media, and loyalty. United Playgrounds’ approach is articulated through a 4D lens—Digital, Dynamic, Distinctive, and Data-driven—ensuring every initiative connects the holistic brand view with specific experiences that drive measurable outcomes. The group’s work includes notable collaborations such as My McDonald’s World for McDonald’s Spain, The Miro Transformation for Miro, Warming Up The Market for Stoov, A Magical Countdown for Rituals, Making Jewelry Meaningful for A Beautiful Story, and A Clear Vision for a Bright Future for Opsin Optics. The collective brings together specialist agencies including Wave, 100procent, MACH8, Globrands, Fitzroy, De Nieuwe Zaak, Verve, and Livewall to deliver end-to-end solutions across branding, product, commerce, and growth. Led by experienced operators and specialists such as Maarten van Bogaert, Roman Stikkelorum, Johan Keurentjes, and others, United Playgrounds aligns brand ambition with business impact, turning insights into compelling stories and sustained market performance for clients who want to lead their categories rather than follow.
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