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Company Description
Unique Business Systems (UBS) is a specialist software company founded in 1984 that helps audiovisual, event production, broadcast, staging, and equipment rental organizations run smarter, faster, and more profitably. Its flagship platform, R2, is a fully integrated business management system that unifies CRM, order processing, inventory control, scheduling logistics, labor planning, equipment maintenance, billing, invoicing, reporting, and business intelligence within a single configurable solution. Built on four decades of AV industry expertise, R2 offers deep, rental-specific workflows and modern capabilities including multi-language and multi-currency support, MFA security, and robust role-based mobile apps. The ecosystem spans R2 Rental Equipment Management Software, Labor Planning & Scheduling, Service & Repair, R2 CRM, Business Intelligence, R2 Hero AI Asset Assistant, Intelligent Search powered by AI, and open R2 APIs for seamless integrations. Customers can connect to leading accounting platforms such as QuickBooks, Sage Intacct, Xero, and Oracle via RESTful APIs and custom data synchronization, while configurable optionsover 400allow teams to tailor user experiences and processes. UBS provides flexible deployment models with secure cloud hosting or on-premise options, backed by automated backups, encryption, HTTPS, and optional MFA. A comprehensive services layer underpins every implementation, with expert professional services, training, and ongoing customer care, plus 24/7 critical support for a global client base that ranges from single-site operations to multinational enterprises. Licensed per user with an annual maintenance program, clients benefit from continual enhancements, performance improvements, and security updates. From graphical equipment planning and warehouse operations to crew scheduling and real-time analytics, R2 is designed to deliver operational precision, data-driven decision-making, and reliable performance so AV and production businesses can elevate service quality, control costs, and scale with confidence. UBS is headquartered in Irvine, California.
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