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Company Description
Three Agency (3Agency) is a women-owned marketing and media firm dedicated to advancing nonprofit causes through a blend of creative development, strategic distribution, and rigorous tracking. Founded in 2015 and led by partner Maria Soto, alongside partner Yareli Garcia‑Velez and SVP of Distribution, Marketing & Creative Pamela Cartwright, the team brings decades of experience across advertising, media buying, and cross‑platform distribution to help mission-driven organizations increase donations and amplify calls to action. The agency designs integrated communication campaigns that can include in-person media outreach, public relations, mobile content, public service announcements, social media, consumer research, website development, and strategic partnerships, while leveraging deep relationships with top TV networks, cable groups, radio, outdoor, digital, and print publications—including all major Hispanic networks. Known for securing extensive pro bono media placements across television, radio, digital, print, and out-of-home, Three Agency consults media gatekeepers during creative development to maximize fit and impact, helping clients achieve exceptional ROI, cited at $80 to $110 in media value for every dollar spent. Their low-overhead, high-touch model prioritizes transparent fees, long-term collaboration, and measurable outcomes, helping nonprofits avoid media bounce-backs, overcome marketing roadblocks, and capitalize on channels such as radio, TV, OOH, and print. Representative collaborations include American Red Cross, St. Jude Children’s Research Hospital, World Wildlife Fund, March of Dimes, CDC, NIH, Save the Children, Wounded Warrior Project, Special Olympics, The Nature Conservancy, Girl Scouts, Volunteers of America, YMCA, EPA, FDIC, IRS, FHFA, Stamford Hospital, USA Swimming, and organizations within the U.S. military community. Case work highlights include Vet Tix, where reported membership grew from 100,000 to over 1 million and donated tickets increased from 500,000 to more than 13 million as of September 2022, and a top-placed Save the Children PSA campaign achieved by tailoring messaging to what media outlets sought for pro bono placement. From concept to distribution and detailed reporting, Three Agency’s “Creative, Tracking and Distribution” model delivers end-to-end momentum for social impact brands.
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