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Company Description
PocketHR is a Toronto-based modern HR partner founded by Aamna Coskun that supports startups, scale-ups, and nonprofits across North America with flexible, on-demand people expertise. Blending fractional HR leadership, founder and team coaching, people operations foundation work, and embedded recruitment, the firm helps leaders build practical, scalable systems without the cost or complexity of a full-time HR team. Acting as an on-call Head of People, PocketHR designs org structures, develops and operationalizes clear, human-first people policies, builds culture programs, and coaches leaders through feedback, communication, and the messy middle of scaling. On the operations side, it configures and manages HR tech stacks, payroll and benefits, onboarding, performance cycles, and compliant day-to-day processes that reduce friction and create clarity. For hiring, PocketHR embeds directly inside a client’s ATS to own sourcing, screening, coordination, and offer processes on a simple monthly retainer rather than percentage-based fees, pairing hands-on execution with analytics and reporting (e.g., Greenhouse dashboards) that keep executives and hiring managers aligned. Engagements are tailored as fractional retainers (often up to 20 hours per week) or as project-based work—such as audits, playbooks, and system implementations—with a trusted partner network ready to extend into benefits brokerage, legal, technical recruiting, and leadership coaching when specialized support is needed. Remote-first and timezone-aligned, the team also provides in-person sessions in Toronto when helpful. Leaders from Voiceflow, Short Story, Hope Air, and Offerfit AI credit PocketHR with scalable hiring frameworks, healthier culture, and clear people metrics that improve retention and performance. Featured by outlets including the Toronto Star, The Globe and Mail, CanadianSME, and The Peak, PocketHR focuses on rewriting HR for today’s businesses—delivering smart, flexible, and analytically grounded people systems that grow with the company and free founders to lead.
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