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Company Description
Persuit Group is a Toronto-based executive search and advisory firm that gives financial services organizations a strategic edge in leadership hiring. Founded and led by Amanda Bassin, CPA, CA, the firm brings more than two decades of experience across financial services and professional services to deliver CXO and senior leadership searches that are tightly aligned to business strategy, not just job specifications. Persuit Group specializes in high-stakes mandates across Pension & Asset Management, Wealth & Capital, Insurance, and Private & Family Office, combining sharp market insight, a trusted senior network, and uncompromising delivery standards. Its philosophy centers on business alignment, trusted relationships, and exceptional execution—grounded in candour, care, and commercial thinking—so clients achieve measurable outcomes beyond a single placement. With 100+ satisfied clients, 200+ executives recruited, over 90% repeat clients, and 85% diverse hires, the firm’s track record reflects precision search, rigorous assessment, and a commitment to long-term fit. Amanda’s background as a leadership advisor and CPA informs a pragmatic, data-backed approach to defining roles, shaping teams, and clarifying organizational structures, often helping leaders navigate broader HR and business challenges connected to the search. Persuit Group’s client experience is highly personalized—responsive communication, in-person engagement when it matters, and real-time decision support—ensuring speed without compromise on quality. Beyond search, the firm contributes to the market through insights and keynotes that challenge conventional thinking on leadership, culture, and behavioural dynamics, helping boards and executives align people decisions with performance and risk. Whether engaging on a CEO, CFO, or other CXO mandate—or building critical leadership benches across investment, risk, finance, operations, and corporate functions—Persuit Group delivers sharp insight, a trusted network, and lasting impact so talent becomes a durable competitive advantage.
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