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Company Description
Personalfokus is a Stockholm based HR and organizational development partner that helps owners and CEOs of small and mid sized companies that choose to operate without an internal HR department. Serving as an appointed member of the clients board and as a hands on advisor to the management team, the firm ensures that people strategy, culture, and organizational design are factored into every strategic decision. With a pragmatic approach that blends psychology, evidence based methods, and international experience, Personalfokus focuses on the levers that improve engagement, wellbeing, and performance. The team conducts organizational diagnostics, builds actionable plans, and then rolls up its sleeves to implement change together with leaders on the ground. Typical assignments include conflict assessment and resolution, coaching for difficult conversations such as terminations, return to work and absence cases, manager support, change implementation, motivation and feedback programs, and practical improvements to processes and ways of working. When organizations grow or need to reshape, Personalfokus also assists with recruitment of new employees and with responsible exits to safeguard continuity and values. The company is led by founder Anna Russberg, a licensed psychologist with broad international track record in organizational excellence, change management, and reward design, and a frequent speaker and author on topics such as gamification and behavior change. Personalfokus brings board level perspective and operational capacity to help family owned and founder led businesses reduce conflict costs, improve clarity, and unlock higher productivity. By aligning people, structure, and strategy, the firm equips leadership teams to focus on their core mission while employees thrive. Based in Stockholm and working across industries, Personalfokus is available for both strategic advisory and project based delivery, from short interventions to longer programs embedded in the clients leadership agenda.
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