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Now New Next B.V.

Full-service brand and packaging design agency, using head & heart, to build the food, near food and non-food industry for the better.
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Netherlands, Netherlands
2-10 employees

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Company Description

Now New Next B.V. is a full-service brand and packaging design agency based in Breukelen, Netherlands, founded by Ariane van Mancius in 2013. The studio partners with brands across food, near-food and select non-food categories to translate consumer, sustainability, and category insights into distinctive brand positioning and world-class packaging. Combining head and heart through a left-right thinking philosophy, the team blends rigorous trend analysis, market research and strategy with emotive design craft to deliver concepts that are commercially relevant and visually memorable. Its integrated offering spans positioning, brand identity, naming, 2D and 3D packaging design, sustainable materialization, digital mockups and renders, DTP and production-ready artwork, as well as brandbooks and launch assets; the firm also shares thought leadership through lectures and a packaging podcast. Recognized for pace and precision on accelerated timelines, Now New Next builds coherent design systems that scale across portfolios while improving shopper navigation and elevating perceived quality. The portfolio includes airline service redesigns such as KLM’s ‘tasty blue’, foodservice and hospitality future visions for Compass Group, retail brand revitalizations for Multivlaai, premium bakery and FMCG innovations for Pandriks and Goedhart’s The Bread Office, and premium consumer goods like Wellmark’s The Brave Collection, Share Natur’s CBD line, Nesrin by Zerouali’s dates and nuts, and the waterless skincare concepts for Dr. Josbert. The agency frequently collaborates with manufacturing and supply partners to marry feasibility and sustainability with brand intent, delivering solutions that are ready for scale. Client feedback highlights its proactive approach, strategic clarity, and ability to produce impactful design with speed. Grounded in sustainability and consumer relevance, Now New Next helps founders, scale-ups, and established brands sharpen positioning, modernize identities, and launch packaging that performs across retail, foodservice, and travel channels.

Services

SOW/Projects
Permanent Recruitment

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Specialization

Industry Focus

Retail & Consumer GoodsHospitality & Tourism

Profile Expertise

Marketing & CreativeSales & Business DevelopmentSenior Executives

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