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Company Description
NewCoordinates, LLC is a retained, boutique executive search firm dedicated to helping journalism, publishing, digital media, and information businesses reach higher by recruiting transformative leaders. Founded and led by media industry veteran Cara Erickson, the firm concentrates on VP-and-above rolesGeneral Managers and functional heads in content/editorial, audience, revenue, product, and operationsbringing a rigorous, marketing-led approach to each assignment. Ericksons background at The New York Times, Business Week/McGraw-Hill, and in venture-backed digital initiatives informs a hands-on methodology that blends industry insight, organizational design know-how, and disciplined search execution. Every engagement begins with deep discovery of the clients strategy, structure, culture, and goals, followed by precise role framing and an intentional go-to-market plan to reach both active and passive candidates. NewCoordinates manages the full life cycletargeted sourcing, in-depth evaluations by the firms principal, curated shortlists, collaborative referencing, and offer-to-close guidanceprioritizing best fit over shortcuts. The firms track record spans consumer and B2B media, public media, and information services, with repeat and referral business from brands such as Advance Local and its market units (e.g., AL.com, MassLive, Oregonian Media Group), the Associated Press, Dow Jones, ALM, and data- and adtech-oriented companies. Recent news highlights include leadership appointments at The Oregonian/OregonLive, Alabama Media Group, MassLive, the Online News Association, New Jersey Advance Media, the Vineyard Gazette, and the Pulitzer Prizes, demonstrating breadth across newsroom, business, and association leadership. Partnering with private investors and operating executives, NewCoordinates recruits change agents who can accelerate innovation and drive audience, revenue, and product outcomes in a fast-evolving media landscape. Purposefully small and owner-led from the New York area and Charleston, SC, the firm offers principal-level attention on every search, leveraging deep networks of seasoned leaders and emerging talent across platforms. For clients navigating disruption, NewCoordinates delivers executive recruitment consulting with a capital Cobjective advice, persistent problem-solving, and placements that endure.
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