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Company Description
In-Field Promotional Staffing (In-Field Promo) is a full-service partner for event staffing and onsite activation management, specializing in LIVE events, experiential marketing, and brand activations across the United States. Since 2005, the Austin, TX–based team has supported brands and experiential agencies by curating, coordinating, and managing diverse field teams who translate creative concepts into memorable consumer engagements. Operating as an extension of in-house marketing teams, In-Field consults on staffing logistics end to end—right-sizing teams, planning training, scheduling staff breaks, optimizing operations flow, and delivering onsite event management. Their nationwide In-Field Promo Database includes 30,000 W-2 brand ambassadors, tour and in-market managers, product specialists, retail demo talent, event emcees, costumed characters and handlers, photographers, hair stylists, make-up artists, and event labor, enabling rapid deployment of contingency staff in all 50 states. The company hires variable-hour W-2 employees and adheres to all local and state labor and tax laws, backed by comprehensive risk coverage including Workers’ Compensation in all 50 states, $2M Commercial General Liability, a $5M Umbrella, and $5M E&O. In-Field Promo’s track record spans large-scale and niche programs alike, from sporting events and SXSW installations to charity golf tournaments, street teams, retail demonstrations, pop-up stores, tours, and military and community activations. Case work includes Hyundai and Genesis NFL sponsorship events, the Hyundai Air & Sea Show, the Genesis Invitational, Yahoo’s SXSW lounge, Coca-Cola’s Corner Kick-It, GAP’s SXSW pop-up store, Roku City’s SXSW activation, and Shaka Tea’s Southern California beach sampling, with responsibilities ranging from registration and check-in to crowd control, emceeing, sampling, live t-shirt printing, and safe tour operations with MVR-screened drivers. Committed to diversity and competitive pay, In-Field builds long-term relationships with agencies and brands by delivering reliable, engaging talent and meticulous onsite execution that elevates consumer experiences and meets marketing goals.
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