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Company Description
IDna Group is a Copenhagen-based identity-driven business consultancy that helps companies secure future relevance by turning identity into a sustainable competitive advantage. Believing that successful transformation starts from within, the firm takes an inside-out approach to clarify purpose, align leadership, and connect strategy, culture, and market positioning before activating identity across all touchpoints. Its integrated team of strategists and designers delivers corporate and brand strategy, positioning, naming, visual identity systems, and design development with execution across digital, print, and spatial environments, ensuring that the core story and strategic intent are consistently expressed. IDna Group supports clients through moments of change—growth, M&A, repositioning, market expansion, and talent attraction—demonstrating how identity strengthens resilience in unpredictable times and increases the odds of post-merger integration success. The consultancy partners closely with executive teams, marketing and communications, and HR to build scalable brand architectures, governance frameworks, and activation plans that drive differentiation and measurable business impact. Their work spans B2B and B2C and includes cases such as defining a unifying core story for Hamlet Protein, repositioning and identity for law firm Co:Play, strategy and visual identity for The Akkermansia Company in a crowded biotech market, and large-scale identity programs for industrial and commercial brands like NKT, SKAKO, and VELUX Commercial, as well as retail brand Lagkagehuset. From research, stakeholder interviews, and workshops to design systems, toolkits, and implementation, IDna Group ensures seamless handover and ongoing advisory so organizations can align internally and communicate clearly externally. With a legacy in corporate and brand identity and a track record of guiding national and international clients, the firm demonstrates how identity innovates business by unlocking transformation, growth, and long-term strategic coherence.
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