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Company Description
FRAM is a Swedish hospitality-focused staffing and recruitment company that combines a people-first philosophy with hands-on industry expertise to help hotels, restaurants, and event venues solve critical workforce challenges. Founded in 2015 by brothers Fabian and Alexander Sundelin, FRAM has grown rapidly—recognized as Sweden’s fastest-growing company in its niche and the 24th fastest-growing in Sweden during 2020–2023—by putting employees at the center of its model and seeing customer focus as a direct outcome of caring for its people. From offices in Gothenburg, Borås, Stockholm, and Malmö, FRAM delivers flexible temporary staffing and permanent recruitment across front-of-house and back-of-house functions, supported by a robust operational approach they call “hantverksbemanning,” which blends speed, careful matching, and deep understanding of each client’s operation. The company invests heavily in skills development through FRAM Akademin, its dedicated training arm designed to create new talent for the sector, upskill existing teams, and raise the overall competence level in the industry—targeting the creation of hundreds of new hospitality professionals annually and accelerating time-to-job to under a week. FRAM’s consultants benefit from clear, compliant employment terms under collective agreements via Visita and Almega, including the right pay, pension, OB, and vacation—no hassle—plus modern perks such as the option to withdraw earned wages within 24 hours of a shift via the Cappy app. With more than 600 engaged team members, a culture of personal commitment, and practical tools like tailored on-site intros and onboarding films so new staff arrive prepared, FRAM consistently delivers reliable coverage, improved service quality, and sustainable staffing outcomes for hospitality operators, living its values of craftsmanship, understanding, and standing shoulder to shoulder with clients when operations get tough.
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