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Company Description
Epiphany RBC is a strategic marketing and consumer insights consultancy headquartered in Amsterdam, helping organizations see business through consumer eyes and make better, more conscious decisions. The firm is known for humanising online research through AI, leveraging its conversational research solution Lisa to engage people in natural, context-rich dialogue that reveals the thoughts, emotions, and trade-offs behind real-life decision journeys. Epiphany RBC’s work is organized around three complementary frameworks: Brand Preference, which diagnoses and builds the mental leadership, availability, value for money, meaningful differentiation, and emotional connection that bias consumer choice; Consumer Connection, which maps and prioritizes the omni-channel touchpoints that matter most to different audiences across nonlinear journeys; and Design Thinking, which integrates insight and creativity in an iterative Listen–Learn–Respond process to co-create and validate meaningful innovations alongside consumers. Their success stories span fast-moving consumer goods, travel and tourism, and financial services, including projects such as re-framing a stroller brand’s approach from pushing products to helping parents-to-be, achieving radical growth in the feminine care category, guiding an online travel brand to preferred status, innovating the breakfast cereal taste-test experience, and sustaining a long-term customer relationship tracking program for an insurance company. A culturally diverse team with a collaborative spirit, Epiphany RBC combines qualitative depth with structured strategy, turning personal stories into actionable direction and aligning stakeholders around clear KPIs, roadmaps, and learning agendas. The consultancy emphasizes responsible, human-first business practices and the power of close, caring relationships, offering end-to-end support from assessment and strategy through activation and tracking so that marketing, innovation, and leadership teams can prioritize initiatives with confidence and measure impact over time.
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