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Company Description
David Ulrich & Associates is a boutique executive search partner dedicated to the restaurant and multi-unit hospitality space, known for a custom, data-driven approach that prioritizes culture fit as much as capabilities. The firm focuses on leadership hires across Operations, Finance, Human Resources, and Technology, building tailored recruiting plans for each engagement and interviewing the whole person—not just the resume—to deliver longer-lasting placements and higher satisfaction for both clients and candidates. With more than 20 years refining its methodology, DUA reports that 95% of its placements remain on the job one year later and backs its work with a tiered performance guarantee: two years for C‑level, one year for Director to President, and six months for GM to District Manager roles. Trusted by leading brands such as Domino’s, Wendy’s, Wingstop, Jersey Mike’s, Retro Fitness, and Applegreen, the firm’s specialties span executive search and advisory support, including custom HR services across all phases of M&A through its LEAP offering and an ongoing commitment to post‑placement check‑ins to ensure mutual long‑term success. Guided by core principles of Communication, Integrity, and Adaptability, Founder and Principal David Ulrich brings nearly two decades of general management and strategy experience from organizations like Merrill Lynch, Pitney Bowes, and Gartner Group, while Managing Partner of Advisory Services Dale Herb contributes deep expertise in building high‑performing talent systems, leadership development, and HR technologies. DUA’s thought leadership, featured in the DUA Blog, explores timely topics such as the strategic rise of the Chief People Officer in restaurants, the non‑tenure traits hiring authorities value most, and practical roadmaps for finding the next restaurant leader. Whether hiring a C‑suite executive, a President or Director, or multi‑unit field leadership, David Ulrich & Associates combines rigorous candidate vetting, clear and frequent communication, and a proven guarantee to help restaurant and hospitality brands recruit leaders who elevate performance and drive sustainable growth.
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