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Company Description
CRAFT | Media/Digital is a Washington, DCbased communications agency forged in the political arena and built to persuade, protect, and propel brands and issues with integrated Corporate Branding, Public Relations, and Public Affairs expertise. From its headquarters at 1600 K Street NW, the firm brings together strategists and practitioners across digital, media, creative, advertising, communications, advocacy, events, issues and reputation, grassroots, and PR/media to uncover persuasive narratives, develop messaging that influences the influencers, and deliver breakthrough creative that captures attention where and when it matters most. Recognized as PR News 2017 Digital Agency of the Year, CRAFT partners with Fortune 500 companies, associations, and nonprofits, with a client roster that has included Verizon, JPMorgan, Expedia Group, Walmart, McDonalds, the U.S. Chamber of Commerce, Cigna, Dow, the National Retail Federation, and leading healthcare, technology, construction, and policy organizations. The agency executes end-to-end programsfrom research and message development to content, design, and productionactivated through targeted digital, social, and paid media; earned media and thought leadership; coalition and grassroots mobilization; issues management; and reputation defense. CRAFTs work is distinguished by its campaign discipline, creative rigor, and results focus, evidenced by award-winning initiatives such as its NRF effort opposing the Border Adjustment Tax. With multidisciplinary teams operating under one roof, CRAFT integrates strategy, creative, and media to reimagine and reinvent approaches until they break through, aligning measurement to business and policy outcomes. The firms ethos is captured in its promise: ingenuity is its calling card and success its currency, as it partners with clients to shape and move issues, defend reputations, and build influence across the audiences that matter most.
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