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Company Description
BlivBrandmandNu.dk is a nationwide recruitment initiative led by Beredskabsforbundet that helps municipal fire and rescue services across Denmark attract and engage new part time and volunteer firefighters. Launched in 2010 following the Fem minutter til forskel campaign, the platform addresses ongoing staffing challenges by making it easy for candidates to find nearby stations and apply directly via an interactive map that shows where new crew members are needed. Beyond candidate attraction, the initiative provides strategic and communications support to the sector, advising local stations and key partners on targeted campaigns, messaging, media outreach, and employer engagement so more businesses allow employees to respond when alarms sound. The team collaborates with central actors including Falck, Danske Beredskaber (DB), Deltidsansatte Brandfolks Faglige Organisation (DBFO), Sonderjyske Frivillige Brandvaernsforbundet (SFB), Kommunernes Landsforening (KL), Unge i Beredskabet (UiB), and Beredskabsstyrelsen (BRS). For individuals with prior BRS service, the site outlines a streamlined path into municipal roles, and for those not within five minutes of a station it points to volunteer opportunities in the supplementary preparedness network. For employers, it provides evidence and tools that show a typical firefighter is only away 15 to 20 hours per year during work time, while contributing significantly to safety and first aid readiness at the workplace. As a press resource, BlivBrandmandNu shares data, facts, national staffing overviews, and an embeddable station map, while referring local incident inquiries to the relevant authority. The project belongs to Beredskabsforbundet and is financed via the national finance law under a framework agreement with the Ministry for Public Safety and Emergency Management, reinforcing its public service mission to strengthen local resilience and keep communities safe.
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