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Company Description
BG & Company, known as Buena Gente, is a bilingual consulting and professional training firm that helps organizations, teams, and leaders achieve measurable performance gains by maximizing emotional intelligence, resolving conflict, and enabling effective negotiation. For over thirteen years, the company has transformed strategy and workplace attitudes into tangible bottom-line impact, combining data and evidence-based practices to create agile, collaborative, and solutions-oriented cultures. Its advisory and project offerings span C‑suite strategic counsel, board governance counsel, conflict resolution and negotiation support, workplace culture shaping, leadership and middle management consulting, corporate social impact strategies, human capital consulting, and internal/external customer service excellence process and program design. Clients benefit from improved team dynamics and relatedness, accountability, compliance, performance management, sustainable customer loyalty, employee engagement, and conflict management, alongside stronger retention, productivity, and organizational commitment. The firm serves corporate, academic, nonprofit, and government sectors across the United States, Asia, Latin America, and Europe, bringing cross-cultural fluency and bilingual delivery in English and Spanish. Buena Gente also curates practical tools and learning resources—newsletters, printables, videos, op-eds, and the Checkpoint digital guide—to help professionals sustain daily behavioral change and develop self-awareness about how their actions affect themselves and others. Founded by Marta Michelle Colón, a clinical psychologist and negotiation and conflict resolution specialist with advanced training from Columbia University and recognition as a Presidential Leadership Scholar and Aspen Institute Fellow, the firm is renowned for de-escalating high-stakes situations, building trust, and crafting mutually beneficial agreements under pressure. With a track record that includes helping design and scale innovative organizations and supporting the raise of over $95 million across industries such as health, technology, finance, and agriculture, BG & Company enables clients to turn ideas into action, secure competitive advantage, and build resilient, high-performing workplaces.
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