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Arrow Recruiting

Go-to-market recruiting for technology startups
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California, United States
2-10 employees

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Company Description

Arrow Recruiting is a boutique, founder-led search partner dedicated to go-to-market hiring for technology startups across the United States, serving organizations from Seed through IPO since 2012. Led by recruiter Katrina Wagner and based in Santa Cruz, California, the firm combines a rigorous, business-focused approach with a relationship-first ethos to build teams where values, culture, and impact align. Arrow specializes in executive recruiting for senior leadership while also running high-quality searches for individual contributors across Marketing, Product Management, Sales, Sales Engineering, Customer Success, Design, and Human Resources. Its core offering is a comprehensive contingency recruiting service in which fees are due only upon hire, calculated on first-year base salary, and supported by a guarantee period to ensure mutual fit. Arrow’s process is intentionally high-touch: the team conducts deep intake to understand each company’s technology differentiators and market narrative, partners closely with hiring managers to calibrate on leadership style and success criteria, targets top-performing passive candidates, and conducts 30–45 minute phone screens to validate experience, competencies, and motivations. Submissions include targeted, insight-rich write-ups that map candidate backgrounds to business needs, followed by hands-on coordination throughout interviews to keep momentum and communication strong. For companies with strong inbound pipelines, Arrow offers Recruiting-as-a-Service billed hourly to triage applications, run structured screens, deliver curated shortlists, and coordinate next steps; it can also optimize job postings and advise on candidate messaging. A complementary Hiring Consultation service helps leadership define roles, refine job descriptions, establish interview plans and scorecards, and streamline decision-making for efficiency and quality of hire. With a nationwide network and reach into EMEA, Arrow is known by clients for responsiveness, honesty, and thoughtful execution that respects everyone’s time and elevates the candidate experience. Whether the need is a senior GTM leader or a critical IC, Arrow Recruiting operates as an extension of the client’s brand to attract, assess, and secure the right talent at the right time.

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