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Company Description
The Reel Group is a boutique, high-touch search firm headquartered in Los Angeles and Denver that partners with early and growth-stage companies to recruit and retain exceptional leaders and critical hires. Founded and led by Niki Goldberg Reel—whose background spans executive recruiting and venture debt at Silicon Valley Bank—the firm intentionally limits search volume to remove operational friction and dedicate senior attention to every engagement. Blending executive search with embedded Recruitment Process Outsourcing (RPO), The Reel Group supports fast-scaling clients across technology, consumer, and financial services, from venture-backed startups to modern category leaders. The team’s track record includes leadership and key contributor placements for brands such as Headspace, i.am+, Sweetgreen, Wpromote, Harness, Cloudvirga, Upstart, Dave.com, Virtualitics, Leia, Edmodo, and more, spanning functions like engineering, product, finance, marketing, operations, people, revenue, and customer success. Whether hiring a CTO, CFO, VP Engineering, VP Product, VP Marketing, or building out finance and go-to-market teams, the firm emphasizes fit, retention, and long-term impact, reflected in an exceptionally low replacement rate of under one percent across collective placements. Engagements begin with rigorous discovery to align on success profiles, competencies, and cultural drivers; market mapping and calibrated outreach then surface diverse slates, while structured assessment and thorough referencing de-risk hiring decisions. The Reel Group’s network extends across software, fintech, and e-commerce as well as modern consumer categories, with exposure to logistics and supply chain platforms, health-tech, real estate fintech, and consumer electronics. By operating lean and senior-led, the firm delivers pace, discretion, and accountability often missing from high-volume models, while RPO programs accelerate hiring sprints and improve process, candidate experience, and employer messaging. Acting as an extension of its clients’ leadership teams, The Reel Group combines strategic advisory with hands-on execution to deliver speed without sacrificing quality when hiring matters most.
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