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Company Description
Superior is presented as an integrated part of The Delta Group, following the 2017 acquisition of Superior Creative Services Limited to deepen the Groups full service digital and analogue print, design, fulfillment, and point of sale manufacturing capabilities for retail, brand, and entertainment clients. Building on the Melksham teams technology, plant, and customer service, the combined organization focuses on consolidation and collaboration to deliver end to end solutions spanning campaign strategy through global deployment. Core capabilities include creativity services such as structural and graphical design, artwork, transcreation, and repro, alongside digital content production covering video editing, virtual reality, advertising, and film distribution. Manufacturing is scaled across more than 40 devices with litho, digital, and screenprint, supported by offset, roll fed, die cut, and assembly, enabling rapid, cost effective output for wide format print, brochures, leaflets, posters, and in store display. Digital activation connects brands with consumers across online, social, and in store touchpoints, while digital signage programs increase dwell time and engagement, with sensor based analytics to measure interactions and support test and learn. The group also produces OOH advertising content and collateral, manages events and experiences from product launches to brand activations, and provides global installation through IOSH qualified teams who handle delivery, on site surveys, and audits across more than 90 countries. Clients benefit from distribution, design, and e commerce support that compresses time to market and extends reach. The portfolio highlights breadth and executional excellence, including Nerf Selfridges Summer Activation for Hasbro, Lidl Christmas Campaign, Weetabix 6 sheet animated content, M&S in store display units for Living Proof, Philip Kingsley, and Harry Potter gifting, The Kings Man experience for Disney, Molton Brown Mothers Day events, Argos 3D store design fly throughs, Moet & Chandon Ice Imperial Garden, Frozen II launch events for Disney, Prai Menaglow windows, Ready Brek Halloween, GAME Store of the Future, Jameson global BTL activation, Penguin SAS Rogue Heroes and Frazzled, Heineken Green Room, Pure Pirana launch and 6 sheet motion graphics, Tesco Ireland in store launch, Entertainment One 1917 premiers and activations, and River Island tribal mask windows. Through this connected model, Superior and The Delta Group
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