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Company Description
New Era Consultancy is a boutique management consultancy dedicated to Brand Experience (BX), helping organizations turn their brand promise into tangible behaviors and consistent experiences across every touchpoint for customers and employees. Operating across sectors and partnering with household names such as ABN AMRO, Albert Heijn, Etos, DHL, Ziggo, Schiphol, Volkswagen, Vandebron, Eneco, KVK and Funda, the firm focuses on moving from telling to doing by aligning brand, operations, and culture so that each offer, service interaction, or even employment contract reflects the brand’s intent. Their method bridges internal brand activation and customer journey transformation: diagnosing frustrations, co-creating brand-led journeys, translating values into practical tools and handrails, and training teams so brand guidelines become day-to-day decisions and actions. This practical approach has measurable impact on core business KPIs, including stronger Net Promoter Score and customer retention through more distinctive and reliable experiences, as well as lower employee turnover by building engagement and a sense of connection to the brand. The firm has trained 160+ medewerkers and has transformed journeys with award-winning outcomes, being recognized with the Effie Branded Customer Experience 2023 and SAN New Kids on the Block 2022. Thought leadership and knowledge sharing are integral to their work: co-founder Eva Nooitgedagt contributes to industry publications on the rise of Brand Experience, while consultant and podcast host Fiek Römer explores how brands come to life inside complex organizations, including ABN AMRO’s shift to a BX organization in the podcast series Van vertellen naar doen. With a creative yet pragmatic mindset, New Era Consultancy equips leaders and teams with the frameworks, behaviors, and enablement needed to act as brand mentors rather than brand police, ensuring the brand serves as a daily compass for 24,000 employees or a team of twenty alike, and translating BX into sustained performance improvements.
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