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Company Description
Based in Stockholm, Instore Business AB is a specialist partner to FMCG suppliers and grocery retailers in Sweden, helping brands win in store through a blend of external sales execution, recruitment, interim solutions, and targeted sales training. The firm steps in when seasonality, consumer buying behavior, portfolio changes, or major campaigns create peaks that require a larger field presence, acting as a dedicated external sales force that plans, staffs, and executes activities such as news launches, category projects, distribution drives, and promotions. For each assignment, Instore Business handpicks and trains sales professionals to represent the client brand 100 percent, aligning strategy and on shelf execution to reach consumers at the point of sale. Its business development consultants help clients transform ideas into action by identifying commercial gaps and shaping portfolio strategy, pricing and discount structures, channel strategies, customer plans, and marketing plans, and then making them happen with central FMCG customers. The recruitment practice delivers permanent hires, executive search, and interim coverage across all company levels, using competency based interviewing, a broad suite of assessment tools, and deep market networks to match the right person to the right role. Typical placements include field sales representatives, merchandisers, key account managers, trade marketers, sales managers, and commercial leaders. Complementing delivery in the field, the company offers structured Target Training programs tailored to each situation and skills gap, from focused campaign training and gap based sales training to full sales academies for in house or external sales teams. With hands on market knowledge gathered every day in stores, Instore Business AB challenges expectations, closes capability gaps, and helps clients convert strategy into measurable in store results across the Swedish FMCG landscape.
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