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Company Description
ConvertMedia GmbH is a Berlin-based management consulting and venture studio focused on intellectual property strategy, rights management, and technology-enabled growth. Founded and led by Managing Director Stefan Schulz, the company empowers rights holders, creators, and enterprises to unlock the full value of IP through strategic consulting, rights monetization, and venture innovation. Its business is organized around three units—Neighboring Rights Development, Management Consulting & Outsourcing, and Ventures—and underpinned by specialist expertise in Rights Management & Licensing, Strategy & Sustainable Growth, Innovation & Technology, and Regulation & Emerging Markets. With more than two decades of leadership experience across entertainment, music, film, and branded content, ConvertMedia navigates complex stakeholder environments, licensing and merchandising formats, and multi-rights portfolios to surface hidden value, raise valuations, reduce risk, and build sustainable business models. The firm translates practices proven in the entertainment sector into mainstream industries, coupling legal-operational insight with data-driven execution to manage rights-intensive models at scale. Beyond advisory, ConvertMedia operates as a venture-building partner, co-creating and co-investing with founders who require hands-on board-level support, and developing its own ventures at the intersection of IP, data, and technology. Engagements frequently align business and IP strategy with measurable performance, improving core metrics such as customer acquisition cost, lifetime value, churn, and monetization efficiency by tying fan sentiment, cultural relevance, and content format design to audience behavior and traffic. The team guides corporate ventures and IP-based startups toward independence and market readiness, reducing capital dependency and strengthening investor narratives with rights-driven fundamentals. Headquartered in Berlin, Germany, and trusted by organizations across the creative and technology ecosystem, ConvertMedia blends strategic advisory, operational outsourcing, and venture creation to help clients capture under-monetized rights, expand licensing revenues, and build long-term, defensible growth on top of their intangible assets.
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