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Company Description
Willmore is a Danish management consulting and media advisory firm that helps companies, organisations and publishers succeed in a digital world. Acting as a hands-on commercial and editorial partner, the firm supports the full journey of becoming and operating as a modern media brand: from foundational platforms and data setup to the strategy, content formats and go-to-market execution that drive sustainable growth. Its services span quantitative and qualitative analysis and insight, including user-needs research, audience segmentation, market mapping, interviews and testing; content development across print, video and audio; strategic positioning to clarify a unique role and narrative; commercial development and execution of formats and products; end-to-end transitions from print to digital with channel strategy, editorial planning and workflows; and technology development encompassing websites, analytics architectures and dashboards. Willmore operationalises strategy through practical execution: building newsdesks, systematising idea generation, implementing format libraries and article templates aligned to user needs, and strengthening commercial engines across subscriptions, advertising, partnerships and events. The team focuses on the full funnel from reach to retention, using data instrumentation, dashboards and experiments to improve newsletter performance, trial conversion, onboarding, pricing and packaging, churn prevention and lifetime value. Knowledge sharing is embedded in its model via articles, analyses and free morning sessions that spotlight proven tactics and emerging trends for audience growth and monetisation. A representative case is the relaunch of Illustreret Videnskab, where deep user-needs analysis informed a news-led, trustworthy and accessible editorial stance, the establishment of a daily newsdesk and a structured idea-to-format pipeline; the outcome was repeated traffic doubling and renewed subscription growth, documented in the trade press. The multidisciplinary team includes CEO and Partner Jesper Skeel, Corporate Sales Lead and Partner Lennart Nielsen, senior business analyst and journalist David Laungaard Lose, project manager and journalist Magnus Klarskov Nielsen, and data scientist Nicholas Rendell, combining editorial craft, commercial rigour and pragmatic technology to deliver measurable, user-centred digital transformation for media, cultural institutions and membership organisations.
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