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Company Description
Raya Advisory is a Silicon Valleybased product, AI, and strategy consulting and recruiting firm that partners with venture-backed startups, scale-ups, and enterprise innovators to build high-performing teams and ship category-defining products. Founded by Yasi Baiani, a LinkedIn Top Voice followed by more than 480,000 professionals, the firm blends deep operator experience with a national talent network to deliver measurable outcomes. The team has advised 40+ companies, helped unlock $270B+ in market opportunity, interviewed 10,000+ candidates, and supported 1,000+ hires, with experience scaling organizations from 400 to 2,000 employees. Rayas recruiting practice specializes in executive and leadership search and in building engineering organizations at scale, with sweet spots across product management, engineering (including AI/ML), marketing, and go-to-market/commercial roles. They cover VP/SVP and director levels as well as high-impact individual contributor engineering hires, delivering an end-to-end, white-glove process from role scoping and talent strategy through sourcing, structured screening, candidate experience, offer support, and onboarding. Fees are success-based with no retainers, and clients benefit from a vetted U.S. talent pool and an unparalleled network tied to big tech companies, top universities, and leading accelerator programs. On the consulting side, Raya delivers product and AI strategy, build/buy/partner evaluations, design and UX research, and brand marketing to align product and customer experience with growth goals. The firm also leads corporate workshops to upskill teams in adopting AI, design thinking, marketing, product operations, R&D processes, and cross-functional collaboration. Industry expertise spans health tech, mental health, telehealth, HR and benefits, ecommerce, and consumer technology. Clients gain access to Rayas AI Advisory Boardleaders and practitioners from Meta, HubSpot, Amazon, Instacart, UC Berkeley, and Upworkensuring cutting-edge guidance. With an operators mindset and accountability, Raya Advisory partners with executives, founders, and investors to align talent, product, and brand and accelerate outcomes.
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