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Company Description
The Middle is a specialized personal assistant placement agency that helps busy individuals and professionals in Los Angeles, New York City, and Chicago hire local, part-time personal and executive assistants. Positioned between full-time career assistant solutions and one-off task apps, The Middle focuses on building ongoing, flexible relationships by curating assistants who can support both personal and professional needs without minimums or rigid plans. Clients outline their requirements, receive a shortlist of matched candidates, and interview their favorites via video interviews coordinated by The Middle; once hired, clients pay assistants their wages directly and enjoy steady support that can scale up or down week to week. Assistants are independent contractors based locally in LA or NYC (with service in Chicago as well) and can work in-person or fully remote, making it easy to combine household tasks with online, computer-based work. Typical responsibilities span personal to-dos (errands, returns, appointment scheduling, vendor research and oversight), administrative tasks (document preparation, data entry, and online research), and executive support (calendar management, meeting coordination, email correspondence, and travel bookings). The Middle is not a virtual assistant company in the traditional sense; its remote assistants are city-based talent, with published remote rates generally in the $2535/hour range, and placements are part-time but ongoing rather than short, transactional gigs. Drawing on a diverse candidate pool, the agency serves consultants, entrepreneurs, screenwriters, media executives, marketing experts, artists, lawyers, project managers, small business owners, and other time-pressed professionals seeking trustworthy, high-caliber help. With transparent pricing tied to successful placement, a streamlined match-and-interview process, and coverage across key neighborhoods in Los Angeles (including the South Bay), New York Citys boroughs, and notable areas of Chicago, The Middle delivers a tailored, efficient path to securing dependable support that frees clients to focus on what matters most.
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