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Company Description
RLC Solutions is a specialist gift card agency and technology partner that helps brands unlock commercial results through end-to-end program management, multi-channel distribution, and configurable white-label SaaS platforms. Trusted by Europe’s top brands, the firm brings decades of combined gift card expertise and a full-service approach to strategy, launch, optimization, and ongoing operations. Whether a major retail brand is building a new program, enhancing an existing one, or outsourcing the entire function, RLC Solutions delivers advice clients can trust and execution that scales. Its program management practice covers partner onboarding, pricing policies, promotional planning, and account management, while the distribution team connects brands to an extensive international network of B2B and B2C buyers—including employee engagement platforms, loyalty programs, marketplaces, and multi-brand voucher issuers—to drive volume across multiple countries. Complementing these services, RLC’s white-label platforms provide modern, secure interfaces for both corporate and consumer sales, integrating seamlessly with retailer systems and equipping teams with the tools needed to accelerate revenue with minimal internal effort. The company’s outsourcing model emphasizes a ready-to-buy network, comprehensive market access, and effortless program management so clients can focus on core business while RLC navigates complexity and expansion on their behalf. Clients highlight RLC’s ability to operate as an extension of internal teams, as reflected in the long-running adidas gift card program, where consultancy, account management, and platform support have underpinned sustained growth. Led by CEO Rocío Liébana and operating in multiple European language markets, RLC Solutions engages stakeholders across incentives, HR, and e-commerce, and supports education through thought leadership such as webinars and practical campaign guidance. The portfolio also includes PerfectPerk, a new gifting platform for businesses, reinforcing the company’s mission: to make gift cards a strategic lever for brand growth and measurable ROI.
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