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Company Description
Fizz is a UK based experiential staffing and retail activation specialist that designs and delivers high quality in store product sampling and demonstrations that help brands and retailers increase sales, footfall, and customer loyalty. Operating nationwide with a network of over 900 trained brand ambassadors, the company combines 30 years of in store expertise with rigorous planning, training, compliance, and data led reporting to execute scalable campaigns at consistent quality. Fizz partners with both brands and retailers to craft measurable, conversion focused experiences, from live food and beverage sampling to consumer electronics demos and seasonal retail events. Its programs are built to generate awareness and trial while capturing actionable insights, and are supported by scheduling, logistics, and field management that ensure right place, right time delivery across large store estates. Performance is central to the offer, with published results including an average in store conversion rate of 14 percent, an average sales uplift of 289 percent, and case study outcomes such as 474 percent sales uplift for a plant based brand and up to 181 percent uplift across featured products for a national retailer, alongside improvements in customer experience and repeat purchase intent. Services span end to end campaign design, store selection, compliance and risk management, ambassador recruitment and training, on site execution, and post event analytics. Fizz also provides strategic consultancy to refine activation strategy and optimize return on investment, and its sister company WDS partners with Costco to plan and deliver warehouse roadshows and sampling at scale. Recognized with multiple FMBE awards and certified to ISO 9001 and ISO 14001, Fizz brings proven retail know how, robust processes, and a people first approach to deliver consistent, brand safe, and sales focused demonstrations that convert shoppers into buyers across food and beverage, consumer electronics, and wider fast moving consumer categories.
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