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Company Description
Difference Agency, also known as D!FFERENCE, is a Warsaw based casting and talent booking partner focused on finding authentic faces for commercials across TV, digital, print, and fashion campaigns. The agency represents a diverse, multiethnic roster of models, actors, kids, dancers, and performers and is trusted by leading brands and production houses. With an interactive database and an active network of verified talent, the team can initiate most casting projects within 24 hours of receiving a brief, delivering fast, reliable shortlists that align with brand objectives and creative concepts. Services span end to end casting coordination, including brief intake, tailored searches, self tapes and studio sessions, callbacks, availability checks, on set coordination, and complete contracting and payments support. Legal compliance and transparent processes are central; the agency emphasizes agreements that are clear on usage, territory, and term, helping clients and talent engage securely. Difference works primarily in Poland and supports select productions in neighboring European markets such as Germany, the Czech Republic, Slovakia, and Austria. The team includes CEO Victoria Okonkwo, who leads talent booking and recruitment, bookers Maya Okonkwo and Kinga Asiedu, Accounting Manager Anna Orzechowska overseeing contracts and payments, and photographer Iga Bielecka responsible for profiles and photoshoots. The roster welcomes both experienced professionals and newcomers; joining is free, and submissions are reviewed with a focus on authenticity, charisma, and natural presence rather than prior credits. The agency supports talent through each stage of casting while making clear that outcomes depend on client selections. Brands that have partnered with Difference include Adidas, BMW, Amazon, Orange, MBank, Modivo, KFC, Pizza Hut, Puma, Samsung, BNP Paribas, Bosch, IBM, Klarna, Virgin Mobile, Zabka, Tissot, Polsat, Plus, Santander, PGE, and others. Guided by values of openness, transparency, and flexibility, Difference delivers inclusive casting that resonates with real audiences and moves productions forward quickly and professionally.
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