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Company Description
Edge is an employee-driven growth platform built for franchise and multi-location service brands, helping frontline teams turn great customer experiences into measurable business results. Formerly known as EyeRate and based in Elk Grove, California, the company enables brands across beauty and aesthetics, fitness, health and wellness, auto services, and home services to automate Google Reviews generation, run real-time sales contests, recognize employee contributions, and retain top performers. Through 75+ out-of-the-box POS integrations, including Mindbody, Square, CDK Global, BLVD, Tekmetric, Clubready, and ABC, Edge connects transaction data and customer feedback to individual employees, putting review capture and attribution on autopilot while giving managers clear insight into who is driving service excellence. The platform’s incentive engine and friendly competitions boost motivation and morale, while built-in recognition, flexible rewards, and team performance analytics help reduce turnover and strengthen culture. Edge also supports reputation management and repeat business by identifying detractors, powering timely follow-up, and building authentic local customer communities that increase return visits and spending. Trusted by over 5,000 service businesses and more than 130,000 employees, Edge is credited by clients for improving search rank through sustained Google Reviews growth and for elevating guest experiences at scale. The system offers executive and franchise dashboards for corporate visibility, business and employee portals for day-to-day use, and mobile apps for iOS and Android to make engagement simple on the go. With onboarding support, data integrations, and actionable insights, Edge streamlines program rollout across large, distributed workforces. The company emphasizes privacy and compliance, provides transparent pricing, publishes case studies and guides, and is highly rated by users, with 750+ reviews across platforms like G2 and Google. In short, Edge empowers frontline teams to earn more, get recognized, and drive sustainable revenue growth for multi-location service brands.
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